Accessibility Statement
Pure Vitality Hub is meant to be usable by as many people as possible, including readers who use screen readers, keyboard navigation, magnification, or who simply find small text and low contrast difficult.
This page sets out what we have done, what we know is imperfect, and how to tell us when something gets in your way.
Our commitment
We aim to meet the Web Content Accessibility Guidelines version 2.1 at Level AA, which is the standard most commonly referenced in accessibility legislation around the world. We treat that as a target to work toward continuously rather than a badge to claim once.
Accessibility is not a niche concern on a wellness site. Readers dealing with chronic illness, fatigue, migraine, arthritis, low vision or cognitive difficulty are a meaningful part of our audience, and content about health that only healthy people can comfortably read has missed the point.
What we have built in
Structure and navigation
- Proper heading hierarchy, so screen reader users can navigate a page by its structure rather than reading everything in order
- Semantic HTML for lists, tables, navigation and form fields, rather than styled generic containers
- All interactive elements reachable and operable by keyboard alone, in a logical order
- Visible focus outlines so keyboard users can see where they are
- Descriptive link text, so a link makes sense read on its own instead of saying click here
Reading and visual design
- Body text at a comfortable default size with generous line spacing, and layouts that reflow properly when text is enlarged up to 200 per cent
- Colour contrast checked against WCAG AA thresholds for body text and interface elements
- Colour never used as the only way to convey meaning
- Layouts that work at narrow widths without horizontal scrolling
Images, motion and forms
- Alternative text on images that carry meaning, and decorative images marked so screen readers skip them
- Animation kept subtle, and respect for the reduced motion setting in your operating system, which switches transitions and floating effects off automatically
- No auto-playing audio or video
- Form fields with real associated labels rather than placeholder text alone, and error messages that explain what to fix in words
Our calculators and tools
- Tabs and controls built with correct ARIA roles and keyboard support, including arrow-key navigation between tabs
- Results announced in text as well as shown visually, so nothing depends on reading a chart
- Numbers always accompanied by a written explanation of what they mean
Where we fall short
Claiming full compliance would be dishonest. These are the areas we are aware of:
- Third-party advertising. Advertisements are served by an external network and their internal markup is outside our control. Some ad creatives have poor contrast, small close buttons or unlabelled controls. We can report specific problem creatives to the network, so please tell us if one causes trouble.
- Embedded content. Videos and social embeds bring their own accessibility behaviour, which we cannot modify.
- Older articles. Some earlier posts have image alternative text that is thinner than we would write today. These are being improved as articles are reviewed.
- Complex tables. A small number of comparison tables are harder to follow on a narrow screen with a screen reader than we would like.
- Video captions. Where video appears, captions may not always be available yet.
If any of these blocks you from something specific, contact us and we will provide the information in another format.
Adjusting the site to suit you
You do not need a special setting on our end. These built-in controls work on this site:
- Enlarge text. Ctrl and plus on Windows, Command and plus on Mac, or pinch to zoom on mobile. The layout reflows rather than breaking.
- Reduce motion. Turn on reduced motion in your operating system accessibility settings and our animations switch off automatically.
- Reader mode. Most browsers offer a reading view that strips the page back to text. Our articles are structured so this works cleanly.
- Screen readers. The site is built to work with NVDA, JAWS, VoiceOver and TalkBack.
- Keyboard only. Tab moves forward, Shift and Tab move back, Enter and Space activate, and arrow keys move between tool tabs.
- High contrast and dark mode. Operating system and browser high-contrast modes are supported by our markup.
Telling us about a problem
If you hit a barrier, we want to know. Please include as much of the following as you can:
- The page address where it happened
- What you were trying to do
- What went wrong, in your own words
- Your browser, device, and any assistive technology you use, including version if you know it
Send it through the contact form or by email. We aim to acknowledge accessibility reports within two to three business days and to fix what is within our control as quickly as we reasonably can. Where a fix will take time, we will tell you what the timeline looks like rather than leaving you waiting.
If you need content from this site in an alternative format, ask and we will provide it.
How we keep working on it
Accessibility is checked as part of building anything new, not bolted on afterwards. In practice that means keyboard testing before a tool is published, contrast checked at design stage, automated testing during development, and periodic manual review of older content.
Reader reports carry more weight than any automated tool. Automated checkers catch perhaps a third of real problems, and they cannot tell you that a page is technically valid but genuinely confusing to use.
This statement is reviewed periodically and updated when the site changes materially.
Something on this site blocking you?
Tell us what happened and what you were trying to do. Accessibility reports are treated as priority corrections, not suggestions.
Contact Pure Vitality Hub